Fresh Ingredients
Make Good Food
[Objective]
Choose a piece of unsuccessfully designed advertising and redesign it into three different pieces that serve the intentions of the original piece better. Make sure to move from ordinary to extraordinary.
[Solution]
I chose an Indian restaurant advertising board and redid it into a series of posters, a booklet, and a mobile app. The keyword directing every piece in this project is "Fresh." Although Indian food is usually described as spicy and stimulating, I wanted the overall design to have a different approach to Indian food that emphasizes fresh ingredients. For this project, my color selections are green, creamy yellow, and brown because they represent freshness and nature the best. I also use my own handwritten typeface to show a sense of traditional agricultural products.